Spectrum bar
BioBioClientsPortfolioServicesCase StudiesResourcesTestimonialsNewsletterContact
Spectrum Design Site Spectrum Design Site Logo Contact Karen Callahan Spectrum Design Site
Spectrum Design Site

Free Subscription:
The Rainmaker Report

"57 Marketing Techniques Proven To Boost Your Bottom Line in 6 Weeks or Less!"

  • Practical advice on what works in direct response marketing.
  • Copywriting techniques proven to boost your marketing campaign results.
  • Business development strategies you can use to land and retain high-value clients.


    Enter your contact information here and get your copy of this FREE special report now.


American Express


Red Lobster



United States Postal Service

Salvation Army

Time-Life Books

National Geographic


New York Yankees

Washington Redskins

Ruth's Chris Steak House

TJ Maxx

GoodYear Tires

Bell South

Powerful communications materials, breakthrough ideas, and aggressive strategies that deliver results

Clients and agencies contact me when they need a good direct response copywriter—someone who has proven marketing expertise and highly persuasive writing skills.

For these clients I supply influential copy for both internal and external use.

Typical project work includes:

  • Ad Copy
  • Lead-Generation Letters
  • Radio Ads
  • Special Reports
  • How-to Articles
  • Newsletters
  • Brochure Copy
  • Postcards
  • Catalog Copy
  • Presentations
  • Case Studies and Histories
  • Sales Tools
  • Direct Response Mail
  • Training Materials
  • E-mail Campaigns
  • White Papers
  • Ghostwriting
  • Web Content
  • Content Analysis
  • Proposals
  • E-books
  • Press Releases
  • Classified Ads
  • Broadsides
  • Flyers
  • Sales Letters
  • Pamphlets
  • Circulars
  • Inserts
  • Invoice Stuffers
  • Marketing Literature
  • Radio Spots
  • On-hold Copy
  • E-zines
  • Speech Writing
  • Video Scripting
  • Powerpoint Presentations
  • Monographs
  • Magazine and Newsletter Columns
  • Technical Articles
  • Research Reports and Submissions
  • Special Reports
  • Trade Articles
  • Annual Reports
  • Ghostwriting
  • Tip Sheets
  • Resumes
  • USP Creation
  • Consulting
  • Fact Sheets
  • Search Engine Optimization
  • Convention Literature
  • Mission Statements
  • Product Spec Sheets
  • Feature Articles
  • Presentation Materials
  • Handouts
  • Resource Guides
  • Editing
  • Business Letters
  • Employee Handbooks
  • Grant Writing
  • Tagline Concepting
  • Coaching

Other clients want to use my consulting services when they need help developing a strategy, landing a difficult client, or expanding an existing business relationship.

For them, typical project work may include:

  • Business Plan Development
  • Marketing Plan Development
  • SWOT Analysis
  • Gap Analysis
  • List Research and Acquisition
  • Strategy Development
  • Sales Negotiations
  • Coaching
  • Consulting
  • Client Development
  • Training
  • Workshops
  • Project Planning and Execution
  • Questionnaires and Surveys

A range of superior skills

Regardless of your reason for seeking assistance you’ll come to realize when you work with me you are getting much more than just a copywriter.

I’ve spent the last 25 years mastering the art of sales and marketing. I understand how to develop a strategy, how to sell, how to work with clients, and how to create campaigns that deliver tangible results.

High-Octane Copywriter — As an accomplished freelance agency and public/private business copywriter who has worked directly with clients creating marketing campaigns, I know how to write the clear, technically sound, hard-selling copy that clients want. Clients value my ability to work independently and as a team member creating cost-effective and highly compelling mailings and promotions…all at competitive rates.

Strategic Marketer — Complimenting my career as a full time copywriter, I have spent the last 25 years developing direct response marketing campaigns for cross-industry merchants worldwide. This means I know how to dig deep to understand core business needs, so I can create campaigns they love. My campaigns typically yield stellar results. For instance, one promotion I launched for a Mass Transit client generated a 420% response rate.

Brilliant Negotiator — I can honestly say that I have landed billions of dollars in revenues for clients. Case in point, my leadership in creating the entry strategy, negotiating the contract, and further developing the U.S. Federal Government Agency account for the American Express’ portfolio delivers over $2 billion annually and continues to grow 13 years later. This valuable client, while aggressively pursued in the past by some of the company’s most talented executives and sales negotiators, was elusive until I developed the right strategy and landed this big fish.

Superb Client Developer — I specialize in helping customers help themselves by assisting them in fostering a growth mentality, by showing them ways to optimize scarce resources, by effectively coordinating across multiple constituencies, and by showing them ways to marshal resources often beyond managerial control. The Washington, D.C. Public/Private Partnership is an excellent example of my ability to solve a complex problem resulting in a highly successful and profitable program for my client.

When we work together, you can count on:

Fast, on time, and on target

After working with a variety of businesses, trade associations, and agencies on campaigns over the years I understand the pressures faced and the urgency associated with some projects, I realize deadlines are important. You’ll feel confident when you work with me because you’ll receive your work fast, on time, and the message will be on target.

Want to know more about me? Check out the portfolio and case studies tabs to see samples of my work and testimonials from people who have worked with me.

Ask now for your personal copy of this newly published, valuable report. Yours FREE!

57 Proven Marketing Techniques That Can Boost Your Bottom Line in 6 Weeks or Less! Find out…

    1. Something crucial (and unusual) you must do to every headline in your advertisements before they go to print!
    2. The single best offer you can make in your advertisement regardless of what you are selling!
    3. 5 deadly mistakes most advertisers make when creating their ads and how to avoid them.

Clients sometimes worry about working with someone they’ve never met in person. I will put that concern to rest with our first phone call.

Or, if you are ready now, I invite you to contact me to discuss your copywriting, sales, or marketing needs. You can phone me at 703-440-5734 or email me, whichever you prefer.

To read about real life situations and themoneymaking
solutions designed for clients read a few case studies here.

Home | Bio | Clients | Portfolio | Services | Case Studies | Resources | Testimonials | Newsletter | Contact

8959 Scott Street, Springfield, VA 22153   |   Phone: 703.801.0321   |   Email: karen@spectrumdesignsite.com
 Copyright © 2005-2016— Karen Callahan | All Rights Reserved | Privacy Statement | Terms of Use